Thinking of starting a business? If so, odds are you’re interested in learning everything you can in order to succeed. Reading is a fantastic way to learn valuable information at your own pace. The following six books can give you the tools you need to build a business you can be proud of:
1. Ultimate Book on Forming Corps, LLCs, Partnerships & Sole Proprietorships by Michael Spadaccini
Every business journey starts with some foundational questions about how your business will be run. The structure your business takes can have a major impact on how likely it is to succeed. Many business owners wind up running their companies as sole proprietorships, simply because it’s the default structure. However, the free and easy option isn’t always the best choice for your company.
This book takes you through the pros and cons of each business structure and helps you figure out which is right for your company. For example, if you’re taking on substantial legal risk when starting your business, it might be wise to look into forming a limited liability company, or LLC. This structure separates your business assets and your personal assets, meaning only your business funds are at stake in the event of litigation. (If this is on your entrepreneurial to-do list, you can use the Zen Business website or a similar service to start your own LLC, which is less expensive than working with an attorney.)
Of course, an LLC may not be right for everyone. Business structure is a huge decision, and there are a lot of fiddly little factors that go into which is right for you. Spadaccini uses his corporate law experience and boils it down in an easy-to-understand package so you can make the best choice for your endeavor.
2. Branding Basics for Small Business by Maria Ross
Branding is one of the essential elements of business success. A business with a strong brand will be able to make great impressions, easily craft effective marketing campaigns, and capture and retain an audience. However, poor branding is easy to do, and nailing it from the start can be a serious challenge for small business owners.
That’s why Maria Ross created this guide. The book is specifically designed to help small business owners create a memorable and effective brand that can grow with their business. It’s also written with any budget in mind, so you can give yourself a strong foundation no matter how much you’re able to allocate from your start-up funds.
Remember, branding isn’t something you can put off to figure out down the line. Every public-facing choice you make for your business will reflect on and define your brand. Use this book to make sure those choices work in your favor.
3. See You on the Internet by Avery Schwartz
As our world grows more and more connected online, marketing has to shift to the digital space as well. As a new business owner, it can be pretty difficult to parse which forms of online marketing are right for you. Should you run a blog? Buy targeted ads? Try to go viral on TikTok? Avery Schwartz is here to help you figure it out.
See You on the Internet breaks down a step-by-step guide for small business owners who want to create a strong following online. It’s a roadmap that takes you through the most important steps to building your business’s digital face.
In addition to the framework, however, Schwartz takes you through how to assess the effectiveness of any particular digital marketing attempt. By learning how to measure ROI, you can tweak the plan to suit your audience’s needs. This keeps you adaptable and effective so you can market well for years.
4. Surrounded by Idiots by Thomas Erikson
Running a business relies on effective communication. Even solopreneurs have to interact with others in order to achieve goals and make their businesses thrive. However, everyday interactions are rife with opportunities for miscommunication. This can make employees, clients, and business owners alike feel out-of-the-loop, unheard, and just plain frustrated.
Thomas Erikson is a communications expert who created Surrounded by Idiots in order to help people avoid these interpersonal pitfalls. Contrary to the name, Erikson assures the reader they are not, in fact, surrounded by idiots, but instead are surrounded by people who use a different communication style.
He breaks down the different ways people try to get their message across and how to avoid the common clashes that can happen as a result of a simple misunderstanding. Learning how to recognize other peoples’ communication styles — as well as on your own — can be an invaluable tool in and out of the office.
5. Get Sh*t Done by Jeffrey Gitomer
No one goes into business ownership assuming it will be an easy journey. That said, many business owners are shocked by just how challenging it is to create your own company. It’s not just a matter of knowing what to do or how to do it: Summoning the energy to get the job done can be a Herculean task.
Jeffrey Gitomer tackles this issue in Get Sh*t Done. The book helps you figure out how to stay productive in the face of a whirlwind of tasks. It also helps you identify the root causes of procrastination so you can get out of your rut and back on track. If you feel like you’re drowning in your to-do list, this book is the life preserver you need.
6. The Headspace Guide to Meditation and Mindfulness by Andy Puddicombe
This book is a bit of a departure from the others on this list, as it isn’t, strictly speaking, business advice. However, we think it’s a valuable resource for anyone taking on a task as massive and anxiety-inducing as starting a business. Entrepreneurs from all walks of life can benefit from learning how to develop a daily mindfulness practice.
That’s precisely what this book is all about. Andy Puddicombe is a former Buddhist monk and the voice of the popular meditation app Headspace. In this book, he helps boil down some of the basic concepts of mindfulness so that anyone can start to reap the practice’s benefits.
For business owners, these benefits are plentiful. In addition to stress reduction, mindfulness helps boost creativity and productivity. You’ll find that as little as ten minutes sitting quietly in the present moment can empower you to far greater heights in both your personal and professional lives.
There’s a lot to learn on the path toward business ownership. We think these books offer a solid foundation you can use to build a company that can last — and take care of yourself along the way.
Are you ready to elevate your business to the next level? Aardvark Writing offers a variety of services to help you find success, including article and blog writing, website copywriting, and a variety of editing services. Contact us at firstname.lastname@example.org to learn more.
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